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A new app using augmented reality (AR) aims to motivate people to get more active by showing, in real-time, what they would look like if they lost weight or gained muscle mass.

EnvisionBody uses optical tracking to capture the user's image, then processes it through an AR application, and displays the user's enhanced image on a screen.

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The creators of the tech believe there will be various ways of utilising the software – such as an effective exercise motivational tool that interfaces with exercise equipment.

We see it being used as a display wall-mounted screen for cosmetic surgeons, diet and weight loss or fitness centers, EnvisionBody said in a statement.

EnvisionBody creates a fun, engaging experience by providing a real-time live video of your body that is enhanced the way you want to look.

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As if looking into a mirror, you can now see yourself with the body image you've always wanted – you can see your after right now! The application does not superimpose an image onto your live video feed, but it is your actual image that changes.

You may want to see what you look like with a 20 per cent to 30 per cent reduction in weight and/or increased muscle mass in real-time.

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“ We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital”Now you can, thanks to a new app that calculates a slimmer version of yourself - without having to do any exercise.

‘Visualize You’ processes an image of you to reveal what you'd look like if you were thinner - and perhaps inspire you to achieve your weight loss goal.

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Visual Health Studios in Colorado has developed a weight loss app called Visualize You. It calculates what you would look like if you lost a specified amount weight. Shown on the left is TV star James Corden at his current weight, 210lbs (95kg), and on the right he is seen after digitally losing 60lbs (27kg)

A picture of Bridesmaids actress Melissa McCarthy at an event in February is shown on the left, and on the right the star is seen after digitally losing 50lbs (23lbs)

Users are shown an original and a slimmer version, with a slider, so they can compare how they would look before and after losing weight.

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The app, which costs £1.61 ($2.40) on Android and £1.49 ($1.99) on iOS for the full version,  has been developed by US company Visual Health Solutions Inc but with the assistance of major American hospitals.

The makers say that it uses algorithms which show the effects of weight loss more effectively than other apps which stretch or pinch images.

The app has been developed with the Wellness Institute of the Cleveland Clinic, the University of Colorado Anschutz Health and Wellness Centre, and UnitedHealthcare.

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Actor Jonah Hill, pictured in June 2014, is seen on the left at his normal weight, and on the right he is shown with a digital weight loss of 60lbs (27lbs)

It asks you to enter your current height and weight and your target weight, giving you flexibility over how ambitious you want to be. 

‘I will often recommend that people put up pictures of what they want to look like or what they used to look like, provided the body image is healthy.

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‘l’d hate for someone to put [their photo] in and see themselves not the way they are going to look, and get discouraged and disgruntled that they’re not changing how they’re supposed to.

'At first, I thought it was great. The after picture looks pretty realistic, which I wasn’t actually expecting, and it was amazing to see what I could potentially look like with a few more trips to the gym!

'Realistically, losing 20lbs is actually a pretty tough task, and the likelihood that I’ll be able to achieve it - and attain my skinny face - any time soon is pretty slim which doesn’t make me feel too great.

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'It was cool to see such a dramatic difference, but I feel as though the app just changed the shape of my face, which isn’t necessarily how I would look nearly 40lbs lighter.

'My face has always been oval, regardless of my size. The app just made my face look longer as if my cheeks were sucked in.

'I chose a somewhat unrealistic target weight, but it was the size I had been in high school, so based on past pictures, I already had an idea of what my face should have looked like with less weight.

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The app allows you to take or upload a photo. You then need to enter your current height and weight, and then also enter your target weight. It will then enable you to 'scroll' through various weights on your way to your target, to see what you would look like

The app, which costs £1.61 ($2.40) on Android and £1.49 ($1.99) on iOS for the full version, has been developed by US company Visual Health Solutions Inc but with the assistance of major American hospitals. The makers say that it uses algorithms which show the effects of weight loss more effectively than other apps

Visualize You is effectively a reverse version of the popular app ‘Fat Booth’ in which users were able to see what they looked like if they were overweight.

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Dr Michael Roizen, Chairman of Wellness at the Cleveland Clinic, said: ‘Visualize You is a major step forward in helping people approach weight loss in a more informed, educated and fun manner.’

Dr Holly Wyatt, Associate Professor in the Department of Medicine, Division of Endocrinology, Metabolism, and Diabetes at the University of Colorado Anschutz Health and Wellness Center added: ‘The app offers individuals a clear-cut end goal for weight loss and provides [users] with an important tool to activate and achieve a successful programme.’

Visualize You was released earlier this month and there are free and paid versions of the app which are available for iPhone and Android.

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